Croft Graduate Works with Entertainers to Create Innovating Marketing Programs

Croft graduate H.L. Ray (B.A. 2005) was recently featured on Skyward.com's Content Standard blog.  H.L. is the Senior Director of Business Development and Entertainment at Gilt, an online retailer that offers designer fashions and exclusive experiences at discount in flash sales.  He works with entertainers to develop marketing campaigns related to major events, such as a tour or the release of an album.  H.L writes, "My experience [at Croft] has fed greatly into my career as it stands now.  We are super focused on international expansion at Gilt and the curriculum at Croft gave me a solid foundation for building a global career."
http://www.skyword.com/contentstandard/innovator-series/interview-how-gilts-h-l-ray-works-with-celebrities-to-create-extraordinary-content/